AMG | Landing Experience
With the Mercedes-AMG line of vehicles, the world’s foremost luxury automaker indulges its wild side, fusing racetrack technology with exquisite craftsmanship for an even more refined take on luxury driving. These performance vehicles demanded an experience that set them apart from the rest of the lineup. We created one that welcomed the uninitiated while allowing hardcore fans to dive deep into each car’s inner workings.
Recognition: DRUM DADI Awards Best Website, WebAwards Best in Show, Webbys Finalist, Awwwards Honorable Mention, Gold Stevie, Silver W3
A dive under the hood
As a curious visitor, you could quickly scroll through the AMG story to understand what makes the brand distinct.
As a serious fan, you could dive deep, exploring every one of the automaker’s handcrafted engines, down to the distinct sound each one creates.
Animations exposed deeper layers of each element, allowing people to rotate for a closer look at the construction and engineering.
A cinematic experience
From the looping video at the top through each module that took you further into the AMG story, casual visitors and enthusiasts were welcomed to take a journey with the brand.
