EXECUTIVE SUMMARY

I’m a creative leader with more than 14 years in digital marketing, advertising, and product design, helping some of the world’s biggest brands innovate, transform, and connect in a rapidly evolving world. I’ve built successful teams from scratch, pitched and won major accounts, and generated tangible revenue for my clients. To me, creativity is more than a discipline: It’s a way of seeing the world, then changing it forever.

EXPERIENCE

Group Creative Director / Razorfish January 2022–Present

• Oversee $45MM+ per-year digital agency-of-record relationship with Mercedes-Benz, including web platforms, social media, digital campaigns, ownership apps, dealer platforms, eCRM, and Mercedes-Benz Financial Services

• Lead team of 16 creatives, from creative directors to ACDs, writers, senior writers/designers, and junior associates; mentor writers and designers from junior positions into senior roles

• Introduce Mercedes-Benz to a wider audience by connecting the brand’s purpose to the culture at large

• Doubled social media audience over the course of the relationship, hit #1 Instagram growth rate in automotive, #1 Twitter growth rate in U.S., 48 million total interactions, and drove 5.4 million visits to mbusa.com

• Created and branded two bespoke agencies within Publicis Groupe to handle different lines of business, and staffed those agencies with industry-best creative talent

Creative Director / Publicis Sapient March 2017–December 2021

• Managed digital AOR relationship with Mercedes-Benz, with a particular focus on brand voice, storytelling, and content development across platforms, campaigns, social media, and eCRM

• Led award-winning and industry-recognized creative work across six brands and sub-brands, with measurable impact on the client’s business

• Pitched and won $10MM social and campaign engagement, then hired a successful creative team, achieving digital AOR status

• Partnered with brand ambassadors and influencers to drive brand evolution

• Achieved J.D. Power #1 site in automotive for mbusa.com

• Established first-to-market eCommerce platform, including direct sale of new vehicles online

• Transformed eCRM program into best-in-class, data-driven, personalized communication platform; engaged 7.5 million individual subscribers and created more than 30 Salesforce campaign journeys

Associate Creative Director / Razorfish March 2012–March 2017

• Oversaw groundbreaking digital creative that advanced clients’ business goals

• Managed creative teams in concepting, designing, and building innovative digital experiences

• Directed branding initiatives for new products and companies

• Led the development of disruptive marketing campaigns

Senior Copywriter / Razorfish November 2007–March 2012

• Delivered compelling on-brand copy that contributed to powerful and effective customer experiences

• Partnered with UX and visual designers, strategists, and technologists to create industry-leading work

EDUCATION

MASTER OF ARTS IN JOURNALISM New York University / New York, NY

BACHELOR OF ARTS IN ENGLISH Durham University / United Kingdom

SKILLS

Creative direction, concepting, copywriting, editorial direction, UX writing, script writing, brand development, creative strategy, account leadership, social media marketing, campaigns, branded entertainment, UX storytelling, pitch development and presentation, content strategy

Proficient in Figma, Mural, Adobe CS, and Microsoft Office

RECOGNITION

Webbys People’s Choice Winner
Webby Nominee
4x Webby Honoree
The Drum (DADI) Best Website Design
Effie Awards Silver
Shorty Award
WebAwards Best in Show
American Business Awards Gold Stevie
W3 Awards Silver
J.D. Power #1 Site in Automotive
Create Magazine Gold

CLIENTS