Ford | Corporate Site

When it comes to hiring the right talent or attracting the confidence of investors, Ford Motor Company isn't just competing with the likes of General Motors and Toyota. In the age of connected cars and the Internet of Things, it's competing with Google, Facebook, and the rest of Silicon Valley. To help the world's best and brightest see the possibilities of the Blue Oval, we redesigned the company's corporate site to focus on content — both editorial and video — that positioned Ford as an innovation company on par with the best.

 

Inside Ford videos

 

Editorial content

A series of articles about Ford innovations set the template for how an industrial icon could position itself as a 21st-century powerhouse.

These articles required extensive reporting across global business units, including on-site visits and interviews in R&D environments.