Mercedes-Benz | Vehicle Launch Campaigns

As digital AOR for Mercedes-Benz, support for new vehicle releases was a major part of the job. These ranged from all-digital media buys to omnichannel campaigns to social support for above-the-line media.

GLB: Nothing but Yes

To launch the all-new Mercedes-Benz GLB, we focused on its well rounded appeal to the modern family: a vehicle that delivers “nothing but YES.” This was an all-digital launch — no above-the-line media was purchased. The campaign out-performed favorability and purchase-intent benchmarks by as much as 100%.

GLA: Make an Entrance

At the height of the Covid pandemic, we had to launch the new Mercedes-Benz GLA — without staging a shoot. Instead, we relied on existing running footage and CGI to encourage everyone to “Make an Entrance” as the world opened back up.