Mercedes-Benz | Concours de Zoom 

In the early days of the Covid-19 pandemic, with events canceled and everyone confined to their homes, Mercedes-Benz decided to host an auto show. Remotely, of course. We tapped a bunch of famous friends and brought them together over Zoom to talk about their favorite Mercedes-Benz vehicles. Ludacris, Martha Stewart, Jay Leno, golf pro Rickie Fowler, actress Madelaine Petsch, and other influencers and experts took us on a unique tour of the brand. The result was a first-of-its-kind event, fun, scrappy, and spontaneous, with our celebrity guests inviting the world into their homes — and their vehicles — for a much-needed escape.

 

Teaser Video

You can watch the whole 36 minutes right here, but but our teaser videos provided a taste of the action.

 

Case Study