PNC | Virtual Wallet

PNC Virtual Wallet | Product Site

PNC's Virtual Wallet is an unusual bank account for many reasons — chief among them the fact that people actually like it. Vocally, as it happens. So we figured, why not let those people tell the story? We created a site and online marketing campaign anchored in the humanity of the product. This included documentaries about the way Virtual Wallet helps people achieve what matters to them, and extended to spots and copy that struck a decidedly un-bankish tone.

Recognition: Webby Honoree, Financial Brand "Spectacular Site in Banking"

Tom & Paula

The story of Virtual Wallet isn't just what the product is and how it works. It's the story of the people whose lives it's changed. We filmed people around the country using the product to help them achieve their goals: a single mother climbing out of debt, a young man putting himself through college, and, in the example here, a couple realizing a dream to cycle across America.

Promotional Spots

Virtual Wallet gives people a radical new way to see, use, and think about their money. For the uninitiated, a quick introduction highlights the benefits while channeling the product's offbeat brand.